Services

Brand Strategy

Brand Strategy synthesizes business objectives, product capabilities, and market insights to create the foundations of your brand and communications. It is the roadmap for long-term growth, and the bridge between your business strategy and the creative execution.

Brand Strategy services can include:

  • Brand foundation and narrative

  • Positioning

  • Competitive analysis

  • Customer personas

  • Brand architecture

  • Brand identity

Marketing Activation

If brand strategy is building the anatomy of your brand, then marketing is putting on your dress clothes and going out to the party. Here’s where we plan where you’re going (channels), what you’re doing (messaging), and who you’ll be with (customers).

Marketing services can include:

  • Concept and content development

  • Customer journey mapping

  • Creative briefing

  • Marketing and launch planning

  • Brand globalization and new market entry

Organizational Enablement

Getting everyone internally aligned behind the brand can sometimes be half the battle. But nothing happens without exec alignment, and employees are the face of the brand. Organizational enablement is key to getting everyone on the same page, aligned behind the brand mission, and working together towards mutual success.

Organizational enablement services can include:

  • Internal alignment strategy and content

  • Employee and partner brand training

  • Marketing and brand org design

  • Process creation and scaling

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”

- Michael Eisner

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Work with me to transform your brand, and your business, for growth.