Services

Brand Strategy

Brand Strategy synthesizes business objectives, product capabilities, and market insights to create the foundations for your brand and marketing. It is the roadmap for long-term business growth.

Brand Strategy services can include:

  • Brand foundations

  • Positioning and storytelling

  • Audience identification and personas

  • Brand architecture

  • Brand identity systems

Marketing Activation

If brand strategy is drawing the roadmap, then marketing is getting out on the road. Here’s where we plan where you’re going (channels), what you’re doing (messaging), and who you’ll be with (customers).

Marketing services can include:

  • Concept and content development

  • Brand awareness and engagement

  • Creative briefing

  • Product marketing and launch planning

  • Brand globalization and new market entry

Brand Management

Getting everyone internally aligned behind the brand can sometimes be half the battle. Organizational enablement is key to getting everyone on the same page, aligned behind the brand mission, and working together towards mutual success.

Brand Management services can include:

  • Internal alignment strategy and content

  • Brand center development and enablement tools

  • Marketing and brand org design

  • Employee and partner brand training

  • Employer Value Proposition (EVP)

“This present moment used to be the unimaginable future.”

- Stewart Brand in The Long Now

Ready to Work with an Expert?

Work with me to transform your brand, and your business, for growth.